One of Africa’s foremost broadcasters is coming to South Africa. He will address the second National Communication Partnership Conference which will be held in Johannesburg on August 15.

He is Ben Egbuna, president of the African Union of Broadcasting and Director-General of Federal Radio Corporation of Nigeria. He will be talking about the communication opportunity the 2010 FIFA World Cup creates for Africa.

The keynote address will be given by Minister of Sport, Rev Makhenkesi Stofile, who will reflect on Africa’s commitment to a continental legacy for the World Cup. Minister Stofile is responsible for ensuring government fulfils its commitment to a successful world cup, and one that leaves a legacy for Africa. He has a special responsibility for African legacy projects within government.

This Conference, themed “Africa’s time has come” will bring together communicators from across disciplines and sectors – and from across the continent.

Delegates from the African continent will discuss how best to take advantage of the 2010 FIFA World Cup to positively project Africa to the world and to take advantage of the opportunity to build African solidarity and to foster a climate that contributes to African growth and development.

This is part of the effort of communicators to ensure the 2010 World Cup contributes to a 21st century of growth and development in Africa.

This is the second 2010 National Communication Partnership conference.

The 2010 National Communication Partnership is a partnership of government, private sector and civil society communicators to take advantage of the 2010 communication opportunity for the country and continent. It includes representatives from marketing, advertising, communication, public relations, creative industries and tourism.

The Government Communication and Information System (GCIS) and International Marketing Council (IMC) provide a Secretariat for the partnership.

The first such Conference, held last year, focused on creating alignment among communicators in South Africa in the context of the World Cup.

This year’s conference is one step in a process of creating linkages and partnerships with communicators across the continent.

The August 15 conference starts with inputs by a number of speakers involved with the World Cup effort, followed by outcomes oriented group discussions clustered around three themes – tourism promotion, advertising & marketing and media & communications.

The programme director will be Tim Modise, Chief Communication and Marketing officer of the 2010 FIFA World Cup Organising Committee.

The chairperson of the 2010 National Communication Partnership, Nkeneke Kekana, will open the Conference.

The LOC CEO Danny Jordaan will spell out how ready South Africa is for 2010 and the IMC CEO Yvonne Johnston will discuss 2010 as a positioning opportunity for Africa.

ENDS

Issued by: Meropa Communications
On behalf of: International Marketing Council of South Africa (IMC)

For more information, please contact:
Claire Taylor: 011 772 1000/ 072 341 3898

Pamela Dlamini: 011 772 1000// 082 686 2198

Lauretta Theys: 083 444 4755