The final whistle of the 2006 FIFA World Cup in Germany signalled the
start of South Africa's campaign to market the country for the 2010
World Cup.
The International Marketing Council of South Africa
(IMC) , on behalf of the 2010 National Communication Partnership Task
Team, invites you to attend the 2010 National Communication Partnership
Conference. This is a one-day conference aimed at mobilising all those
who will be promoting South Africa before, during and after the 2010
FIFA World Cup.
The conference will make an important contribution to the building of the 2010 national communication partnership and will be held annually.
As the media has a critical communications role to play in the period leading up to 2010, your participation in this event will be greatly appreciated.
Conference Details:
Date: Tuesday, 15 August 2006
Time: 09h00
Venue: The Forum, Dimension Data
The Campus in Bryanston
Johannesburg
In addition to a speaker from the Presidency, confirmed speakers and their topics are :
Danny Jordaan, CEO 2010 Local Organising Committee:
Marketing opportunities for South African corporates leading up to 2010.
Mike de Vries, MD FC Deutschland GmbH, organising company for Land of Ideas campaign:
German case study: Brand positioning campaign pre FIFA World Cup 2006.
Raul Parelba, Partner Director Trout & Partners Consulting:
Branding and marketing opportunities provided by a major event.
Themba Maseko, CEO Government Communication and Information System (GCIS):
The Government's commitment to and expectations for 2010.
Thaninga Shope-Linney, NEPAD General Manager Communications and Outreach:
Africa 2010: A continental perspective and opportunities for Africa.
Yvonne Johnston, CEO International Marketing Council of South Africa:
Brand South Africa's future strategy.
Wolfgang Grulke, CEO Futureworld:
Global vision: Africa and South Africa in the 21st century.
For more information and to RSVP, please contact:
Pamela Dlamini or Claire Taylor on (011) 772 1000,
or
2010 Communicator Desktop Tool is the simplest, smartest way of staying in touch with preparations for the 2010 World Cup and all related marketing activities of the National Communication Partnership.
