The Partnership is a voluntary association of communicators who have come together out of a sense of common responsibility to use the 2010 communication opportunity to create a better life for all.
The partnership is not a legal entity - it is a partnership of communicators across sectors and creative and communication disciplines
All communicators who wish to contribute to the furthering of the communication objectives of the Partnership can become part of this voluntary association.
However, the Partnership does not provide access to the 2010 tournament terrain which belongs to FIFA, its sponsors, commercial affiliates and supporters, and the Organising Committee.
The Partnership will form alliances with communicators across the African continent and in the diaspora so collectively we can use this opportunity to tell our stories of the African continent.
The Partnership is championed by a Core Group of activist members broadly reflective of marketing, media, communication, advertising, public relations, market research, tourism, sports, government, public agencies and parastatals. Within the Core Group all sectors of society - labour, business, government, and civil society - are included.
The Partnership will also drive engagements within the clusters which make up the Core Group - marketing and advertising, tourism, media and communication and arts and culture - for sustained coherence and coordination through exchange of information and sharing of strategy and plans.
A Task Team drawn from the Core Group drives the work of the Partnership, and meets monthly.
Government Communication and Information System and the International Marketing Council provide a joint secretariat to enable the work of the Partnership.
The year long schedule of engagements culminates in an annual 2010 National Communication Partnership conference.
The Organising Committee is a member of the 2010 National Communication Partnership.
In 2005 the Organising Committee facilitated a meeting between representatives of the Partnership and FIFA. FIFA gave support to the approach of a partnership of communicators and its objectives of taking advantage of the World Cup opportunity to communicate about the country and continent.