Previous Campaigns

Browse through some of the material Brand South Africa created for specific projects such as South Africa’s hosting of the 2010 FIFA World Cup™ and eye-catching promotions of the country via London Taxi Cabs to name just two.

SA Story

Interesting facts and figures, business opportunities, the heart-stopping action of the 2010 Fifa World Cup ... here you'll find it all. As you discover the people, passions and ideas that shape South Africa, we know you'll feel inspired. So read, enjoy – and make plans to write your own chapter in the South African Story. 

Fly the flag football toolkit

For the first time in history, the biggest soccer tournament on the planet will be hosted in Africa. This is a unique chance to welcome the world and show how proud we are to be South African.

Draw our flag

It's a potent symbol of unity and progress. It's the only six-coloured national flag in the world. It's also one of the youngest, yet whatever shape it takes - and it's taken more than any other national symbol - it's instantly recognisable to South Africans everywhere. Learn how to draw our flag!

London Taxi Cabs

Brand South Africa runs an ambitious campaign to raise awareness about South Africa in London by branding traditional British taxis with “South Africa Alive with Possibility” logos and headlines about the country.