The campaign aims to redress international perceptions by communicating South African achievements in a compelling manner. It raises awareness of South Africa’s status as an excellent place to do business.
The campaign also aims to showcase South Africans as ingenious. We’re a nation that always finds new ways of doing things, developing new, fresh and practical solutions to our challenges.
John Battersby, Brand South Africa’s Country Manager for the UK, says: “London is the financial capital of the world. Without a doubt, South Africa is being noticed in London for all the work that is going into sustaining our economic growth and the taxis enhance our overall efforts into the global thrust.”