Gateway to the Nation
If you're a South African at home or abroad, or if you're interested in visiting or investing in South Africa, www.southafrica.info is the site for you!
National Communication Partnership
2010 starts now! Learn how you can join communicators across South Africa and Africa to make the most of the opportunities that 2010 brings.
2010 NCP conference blog
NCP National Conference report, August 2009
Football Fridays
Walk it, talk it, wear it, share it! Find out how you can play for Team SA.
Watch Video.
MediaClub
Brand South Africa's new resource for journalists. New stories every day that you can use in your publication.
| Who we are |
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The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign. There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace. |
Toolkit
Your quick toolkit from
Brand South Africa
The South Africa you want to live in
The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The "South Africa you want to live in" campaign will be asking all South Africans to describe the country they want to live in.
Marketing Material
See our latest ads and other resources to help you market South Africa.
Read more about the SA Story.
Do the World Cup diski dance
Fly the flag football toolkit
Learn the moves, feel the rhythm, experience the passion of African football.
Watch the Video and learn how to do the Dance.
Brand South Africa Blog
| Talking about a country that's alive with possibility |
2010 Communicator
2010 Communicator Desktop Tool is the simplest, smartest way of staying in touch with preparations for the 2010 World Cup and all related marketing activities of the National Communication Partnership.
Download Application
Please note: this software may produce a certificate error on some systems but it has been checked for viruses and is safe to download.