If you're a South African at home or abroad, or if you're interested in visiting or investing in South Africa, www.southafrica.info is the site for you!
2010 starts now! Learn how you can join communicators across South Africa and Africa to make the most of the opportunities that 2010 brings.
2010 NCP conference blog
NCP National Conference report, August 2009
Walk it, talk it, wear it, share it! Find out how you can play for Team SA.
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Brand South Africa's new resource for journalists. New stories every day that you can use in your publication.
| Annual Report 2009 |
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![]() According to the Anholt brand value study Brand South Africa is worth well over half a trillion rand. Whereas hypothetical value is interesting, it is the intrinsics supporting the brand that are of crucial concern to the IMC and its partners in building the reputation of South Africa as a Nation Brand. These intrinsics are built on solid foundations - one of the world’s most democratic constitutions, a stable democracy, strong economic fundamentals. Combined with the DNA of Brand South Africa - the resourceful and resilient nature of our diverse people, our resources, the way we do things and the journey we have travelled - it has created a Nation Brand with an uncanny ability to come through challenging times and emerge stronger.
It is to South Africa’s credit that such a roller-coaster year has not hindered the country’s plans in terms of infrastructure development and general preparedness. In fact it is the common and tangible targets that the 2010 FIFA World CupTM offer that has encouraged South Africans to work together to overcome the current challenges. Since the financial year-end South Africa has again proven what we, as a Nation, are capable of; the fourth democratic election went off without any major disruptions. Furthermore the country has successfully staged three major sporting events in a mere three months, including the vital rehearsal for the World Cup, i.e the Confederations Cup.
Following these efforts the IMC will be better positioned, more focused and optimally equipped to build and manage the Nation’s reputation. This will inevitably improve South Africa’s global competitiveness and in so doing create a platform to facilitate job creation, GDP growth and the creation of greater social cohesion in South African society. VISION AND MANDATE
- To articulate a brand for South Africa, which positions the country to attract tourism, trade and investment as well as realise its international relations objectives. - To build national support for Brand South Africa. CONTENTS:
Previous reportsAnnual Report: 2008 |
Your quick toolkit from
Brand South Africa
The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The "South Africa you want to live in" campaign will be asking all South Africans to describe the country they want to live in.
See our latest ads and other resources to help you market South Africa.
Read more about the SA Story.
Fly the flag football toolkit
Learn the moves, feel the rhythm, experience the passion of African football.
Watch the Video and learn how to do the Dance.
| Talking about a country that's alive with possibility |
2010 Communicator Desktop Tool is the simplest, smartest way of staying in touch with preparations for the 2010 World Cup and all related marketing activities of the National Communication Partnership.
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Please note: this software may produce a certificate error on some systems but it has been checked for viruses and is safe to download.