Who we are

Gateway to the Nation

If you're a South African at home or abroad, or if you're interested in visiting or investing in South Africa, www.southafrica.info is the site for you!

National Communication Partnership

2010 starts now! Learn how you can join communicators across South Africa and Africa to make the most of the opportunities that 2010 brings.

2010 NCP conference blog
NCP National Conference report, August 2009

Football Fridays

Walk it, talk it, wear it, share it! Find out how you can play for Team SA.
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MediaClub

Brand South Africa's new resource for journalists. New stories every day that you can use in your publication.

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Home > Who We Are

Who we are

The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa.

At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective.

This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign.

There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.

IMC Members

Some of the most powerful figures in South Africa, including Cabinet ministers, directors general and business leaders, serve on the Board of the International Marketing Council. The following trustees were appointed on 1 November by President JG Zuma to serve on the board for a period of three years:
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Governance

The International Marketing Council of South Africa is a schedule 3A public entity, registered as a Trust. Its executive authority is the Minister in the Presidency, who it reports to through the Government Communication and Information System (GCIS).
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Organisational Structure

The International Marketing Council of South Africa is made up of four divisions. All divisional managers report to the Chief Executive Officer.
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Annual Report 2009

According to the Anholt brand value study Brand South Africa is worth well over half a trillion rand. Whereas hypothetical value is interesting, it is the intrinsics supporting the brand that are of crucial concern to the IMC and its partners in building the reputation of South Africa as a Nation Brand. These intrinsics are built on solid foundations - one of the world’s most democratic constitutions, a stable democracy, strong economic fundamentals.

Toolkit

Your quick toolkit from
Brand South Africa

The South Africa you want to live in

The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The "South Africa you want to live in" campaign will be asking all South Africans to describe the country they want to live in.

Marketing Material

See our latest ads and other resources to help you market South Africa.

Read more about the SA Story.

Do the World Cup diski dance

Fly the flag football toolkit
Learn the moves, feel the rhythm, experience the passion of African football.
Watch the Video and learn how to do the Dance.

Brand South Africa Blog

Talking about a country that's alive with possibility

2010 Communicator

2010 Communicator Desktop Tool is the simplest, smartest way of staying in touch with preparations for the 2010 World Cup and all related marketing activities of the National Communication Partnership.

Download Application

Please note: this software may produce a certificate error on some systems but it has been checked for viruses and is safe to download.

BrandSouthAfrica.com