Who we are

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Home > Who We Are

Who we are

The International Marketing Council of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa.

At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective.

This led to the creation of the IMC, whose main objective is the marketing of South Africa through the Brand South Africa campaign.

There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.

IMC Trustees

Many influential figures in South African government, business and civil society serve on the Board of the International Marketing Council. The following trustees were appointed on 1 November by President JG Zuma to serve on the board for a period of three years:
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Stakeholders

Find out more about our stakeholders.
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Governance

The International Marketing Council of South Africa is a schedule 3A public entity, registered as a Trust. Its executive authority is the Minister in the Presidency, who it reports to through the Government Communication and Information System (GCIS).
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Organisational Structure

The International Marketing Council of South Africa is made up of four divisions. All divisional managers report to the Chief Executive Officer.
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Annual Report 2009

According to the Anholt brand value study Brand South Africa is worth well over half a trillion rand. Whereas hypothetical value is interesting, it is the intrinsics supporting the brand that are of crucial concern to the IMC and its partners in building the reputation of South Africa as a Nation Brand. These intrinsics are built on solid foundations - one of the world’s most democratic constitutions, a stable democracy, strong economic fundamentals.

Toolkit

Your quick toolkit from
Brand South Africa

Scam alert

Please be aware that fraudsters are using the BrandSouthAfrica logo to advertise various products, including iphones. These do not come from BrandSouthAfrica.

The South Africa you want to live in

The International Marketing Council (IMC), custodian of Brand South Africa, is embarking on a journey with South Africans to begin to collectively create a South Africa that we all want. The first phase of this journey will deal with engaging the nation to get feedback on what South Africans want. It commences on the 12th June through all the major media platforms. The "South Africa you want to live in" campaign will be asking all South Africans to describe the country they want to live in.

Marketing Material

See our latest ads and other resources to help you market South Africa.

Read more about the SA Story.

Brand South Africa Blog

Talking about a country that's alive with possibility

BrandSouthAfrica.com