Three million tickets. 64 matches. 32 teams. Approximately 450 000 international visitors. A global television audience of more than 26 billion viewers cumulatively. 48 million proud Bafana Bafana supporters. And billions of rands spent on improving South Africa for the long term beyond the World Cup.

• 2010 NCP launches Football Friday, BizCommunity.com, 2009/09/03 [PDF, 25kb]

• 2010 communication: still no central message, BizCommunity.com, 2009/08/25 [PDF, 46kb]

• Defining SA, Sunday World, 2009/08/23 [PDF, 727kb]

• World Cup is the reason to share the love in Mzansi, Business Day, 2009/08/21 [PDF, 827kb]

• Better transport essential for successful world cup, Daily Dispatch, 2009/08/18 [PDF, 383kb]

• SA in need of Laduma! jab, The Star, 2009/08/18 [PDF, 407kb]

• Cluster focus on what’s important at 2010 NCP, Publicity Update, 2009/08/18 [PDF, 37kb]

• 2010 NCP opens in Joburg; it’s time to get moving, Publicity Update, 2009/08/17 [PDF, 37kb]

• Keynote address by Minister of Transport the 4th annual 2010 National Communication Partnership conference, Polity.org, 2009/08/17 [PDF, 59kb]

• Looking at the bigger picture – moving towards 2010, Polity.org, 2009/08/17 [PDF, 39kb]

• Media analysis and perception feedback – where is 2010 positioned, Polity.org, 2009/08/17 [PDF, 39kb]

• Reality feedback: Confederations Cup – how did we do?, Polity.org, 2009/08/17 [PDF, 38kb]

• National Communication Partnership 2009 Conference, 17 August 2009

• 2010 National Communication Partnership Conference, 15 August 2007

• 2010 National Communication Partnership Strategic Framework

“This World Cup is the real thing. You must feel that there is something happening in this country. The banners you use must be larger than life. Every street corner must be filled. We must feel that this show is in town.” Dr. Irvin Khoza, Chairperson 2010 FIFA Organising Committee

The upcoming fourth annual 2010 National Communications Partnership Conference is set to generate up to three integrated communication campaigns in which all stakeholders in the 2010 Fifa World Cup, including sponsors, host cities and the government, can easily and effectively participate.

Conference dates: 29- 30 July 2008

Target audience: marketing and communications specialists from key sectors of our economy in the continent, including all government communicators.