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One thing unites us - we're proud to be South African

South Africans are a nation filled with pride.

A representative survey of South Africans across the country has found that 91% of us are proud to be South African - 76% of us are ‘very proud', while 15% are ‘quite proud'. Gender, age, race, socio-economic status and education level make little difference according to the 2007 Project Nation Survey, which is undertaken quarterly by the Government Communication and Information Service (GCIS).

"It's an astounding and inspiring finding", says Yvonne Johnston, CEO of the International Marketing Council of South Africa, who are the custodians of Brand South Africa.

In another study comparing national pride in 34 countries, South Africa scored fifth - behind Venezuela, the USA, Australia and Austria. This study was carried out by the International Social Survey Programme, a consortium of survey researchers, in June last year.

Speculating on the reasons for South Africa's high level of national pride, Johnston says that it can't be attributed to one single event. "We haven't won the Soccer World Cup - that will happen in 2010", she laughs. 

Instead she attributes South Africa's extraordinarily high level of national pride to "the boundless achievements in the thirteen years of democracy".

Ends

Issued by Meropa Communications on behalf of the International Marketing Council of South Africa.

For more information, please contact Tumelo Kumalo, IMC Media Relations
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