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Gateway to the Nation

If you're a South African at home or abroad, or if you're interested in visiting or investing in South Africa, www.southafrica.info is the site for you!

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MediaClub

Brand South Africa's news resource for journalists. New stories every day that you can use in your publication.

Annual Report 2011 / 2012

The past financial year was one of the most eventful and dynamic in the history of our young organisation.It saw new reporting lines, a fresh identity more finely focused objectives.

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Annual Report 2010 / 2011

Brand South Africa was established to lead, co-ordinate and support the creation of a positive, uniting image and compelling Nation Brand image for South Africa.

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Annual Report 2010

Brand South Africa’s annual report for 2009/2010 features a number of recent highlights. They include a successful trip to the World Economic Forum in Davos, Switzerland, in early 2010; the launch of the new Brand South Africa logo and the brand marketers’ portal; diversification into new media; and the introduction of the Football Fridays campaign ahead of the 2010 Fifa World Cup.

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Annual Report 2009

According to the Anholt brand value study Brand South Africa is worth well over half a trillion rand. Whereas hypothetical value is interesting, it is the intrinsics supporting the brand that are of crucial concern to Brand South Africa and its partners in building the reputation of South Africa as a Nation Brand. These intrinsics are built on solid foundations - one of the world’s most democratic constitutions, a stable democracy, strong economic fundamentals.

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Annual Report 2008

Brand South Africa has played a pivotal role in the promotion and marketing of South Africa since its inception. We are operating in a very competitive environment - many other comparable countries such as Ireland, Korea, Brazil and Malaysia are also involved in aggressive marketing programmes. We had to find a unique voice for South Africa in this cluttered space.

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BSA Creative Agency Pitch

Compulsory clarification briefing: 22 April 2013
Closing Date: 2 May 2013
Closing Time: 11h00

- The RFI [DOC, 212 MB]
- The pricing schedule
- The clarification presentation

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Marketing Material

See our latest ads and other resources to help you market South Africa.

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Play Your Part

Play your Part
Play Your Part is a national initiative by Brand South Africa, powered by the organisation ForGood, to encourage all South Africans to contribute to positive change in the country, to become involved – to simply play a part.